Oct 07 Interview by NZVN during the launch of the Sony XDCAM EX camcorder

Now both A2Z Technologies and Imaging Technology are the places to go for your Edius editing product but also showing another potential solution were Imaging Technology who have Avid Liquid.

Ed: Now Nelson, I understand Liquid’s not quite there yet – it’s great for everything we’ve been doing up until now, but ….?

Nelson: According to the Avid engineers at the present moment, Avid Liquid is supporting only the fixed 25Mb/s rate for the Sony EX but they’re definitely working on the drivers to make this new format fully compatible with Liquid. In the latest news I’ve got, Avid has said that they’ve had a very long meeting in France on the future of Liquid 8 and they’re very excited about it, but they refused to tell me anything about it. They told me it’s “Top Secret”, “Confidential” but it’s going to be exciting.

Ed: But at the moment, if you need a solution for the Sony camera?

Nelson: Well there may be a full solution by the time the EX camera actually arrives but currently, users can consider upgrading to Liquid Chrome XE which offer SDI input from the Sony EX camera.

Ed: So what’s the decision at the moment – what do they do?

Nelson: Hang on tight with Liquid 7.

Ed: Or they could always buy …?

Nelson: Well – Edius!

Ed: And for either, come and talk to?

Nelson: Imaging Technology and the “Liquid and Edius Man” Nelson.

Ed: Another really exciting thing about the show is that you’re showing a Intel MacPro running Windows XP and what else?

Nelson: We have Liquid 7, we have Canopus Edius and they’re both running at the same time – literally. We have both the software running, with Liquid running in the foreground and Edius running in the background and I can minimise any one of them and swap to any editing applications I want.

Ed: And it’s as stable as anything?

Nelson: Rock solid. I absolutely love it.

Ed: So Apple has a future with Liquid and Edius?

Nelson: Yes, at Imaging Technology we make this dream come true for Apple users.

News about Avid Liquid Moving to Pinnacle Div

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The following is a quote from Avid support:

"There has been a new development with regards to the Liquid Family of products. Avid is transitioning the management of the Avid Liquid product line to Pinnacle Systems, the company’s consumer division. This change affects all current Avid Liquid products: Avid Liquid software, Avid Liquid Pro and Avid Liquid Chrome Xe.

There are a number of reasons that Avid believes that we can better serve the needs of Avid Liquid users and maximise the potential of Avid Liquid through the Pinnacle division.Avid Liquid’s product development has always been handled by Pinnacle, with the development team that created the original Liquid software residing in Germany. It makes more business sense to have all aspects of the product line (marketing, sales and development) within one division. The product development of Avid Liquid will benefit greatly from this change. With a renewed focus of the development team at Pinnacle, Pinnacle can take optimal advantage of the development of the consumer product line and leverage the recent innovations for future versions of Avid Liquid.

Also, when Pinnacle Studio users are ready to migrate to a more powerful and professional editing solution, Avid Liquid is the ideal choice for them. With Avid Liquid’s availability within the Pinnacle channel, Avid can take maximum advantage of this sales potential."