Oct 07 Interview by NZVN during the launch of the Sony XDCAM EX camcorder

Now both A2Z Technologies and Imaging Technology are the places to go for your Edius editing product but also showing another potential solution were Imaging Technology who have Avid Liquid.

Ed: Now Nelson, I understand Liquid’s not quite there yet – it’s great for everything we’ve been doing up until now, but ….?

Nelson: According to the Avid engineers at the present moment, Avid Liquid is supporting only the fixed 25Mb/s rate for the Sony EX but they’re definitely working on the drivers to make this new format fully compatible with Liquid. In the latest news I’ve got, Avid has said that they’ve had a very long meeting in France on the future of Liquid 8 and they’re very excited about it, but they refused to tell me anything about it. They told me it’s “Top Secret”, “Confidential” but it’s going to be exciting.

Ed: But at the moment, if you need a solution for the Sony camera?

Nelson: Well there may be a full solution by the time the EX camera actually arrives but currently, users can consider upgrading to Liquid Chrome XE which offer SDI input from the Sony EX camera.

Ed: So what’s the decision at the moment – what do they do?

Nelson: Hang on tight with Liquid 7.

Ed: Or they could always buy …?

Nelson: Well – Edius!

Ed: And for either, come and talk to?

Nelson: Imaging Technology and the “Liquid and Edius Man” Nelson.

Ed: Another really exciting thing about the show is that you’re showing a Intel MacPro running Windows XP and what else?

Nelson: We have Liquid 7, we have Canopus Edius and they’re both running at the same time – literally. We have both the software running, with Liquid running in the foreground and Edius running in the background and I can minimise any one of them and swap to any editing applications I want.

Ed: And it’s as stable as anything?

Nelson: Rock solid. I absolutely love it.

Ed: So Apple has a future with Liquid and Edius?

Nelson: Yes, at Imaging Technology we make this dream come true for Apple users.

News about Avid Liquid Moving to Pinnacle Div

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The following is a quote from Avid support:

"There has been a new development with regards to the Liquid Family of products. Avid is transitioning the management of the Avid Liquid product line to Pinnacle Systems, the company’s consumer division. This change affects all current Avid Liquid products: Avid Liquid software, Avid Liquid Pro and Avid Liquid Chrome Xe.

There are a number of reasons that Avid believes that we can better serve the needs of Avid Liquid users and maximise the potential of Avid Liquid through the Pinnacle division.Avid Liquid’s product development has always been handled by Pinnacle, with the development team that created the original Liquid software residing in Germany. It makes more business sense to have all aspects of the product line (marketing, sales and development) within one division. The product development of Avid Liquid will benefit greatly from this change. With a renewed focus of the development team at Pinnacle, Pinnacle can take optimal advantage of the development of the consumer product line and leverage the recent innovations for future versions of Avid Liquid.

Also, when Pinnacle Studio users are ready to migrate to a more powerful and professional editing solution, Avid Liquid is the ideal choice for them. With Avid Liquid’s availability within the Pinnacle channel, Avid can take maximum advantage of this sales potential."

Introducing Canopus EDIUS Neo - A Low Cost, High Power Editing software

Grass Valley EDIUS Neo is is based on EDIUS version 4.5, and will ship internationally from September 2007. Priced at NZ$349+gst, it is the most comprehensive & professional editing software available in this price range.

I would personally recommend Neo as the ultimate upgrade for existing Pinnacle & Ulead users who have exhausted their learning curve & are looking for a more professional & stable editing software especially for HDV & AVCHD editing. Canopus has also made the entire transition process easier by offering a very easy to read user manual & a comprehensive online training video at www.canopus.com. For those of you who are new to Edius, you will have a good idea of all it's functionalities & features after viewing the online videos.

KEY FEATURES
· Edit DV, HDV and other video formats in realtime
· Mixed format HD/SD editing, including DV, HDV, AVCHD, MPEG-2, Windows Media and QuickTime video
· New graphical user interface with unlimited video, audio, title and graphics tracks
· Realtime editing/conversion of different HD/SD aspect ratios (16:9 and 4:3)
· Realtime editing/conversion of different frame rates, such as 60i, 50i and 24p
· Realtime editing and conversion of different resolutions, such as 1440x1080, 1280x720 and 720x480
· Realtime HD/SD effects, keyers, transitions and titles
· Realtime, render-free DV output directly from the timeline (for DV projects)
· Nested timeline sequences · High-speed HDV timeline export, built for Dual Core CPU technology
· Segment encoding (smart rendering) export for MPEG and HDV
· Direct-to-DVD timeline export with menu
· QuickTitler built in for realtime roll/crawl titling
· Converts AVCHD clips to Canopus HQ format for realtime playback Edit DV, HDV and Other Video Formats In Realtime EDIUS Neo offers native editing in various formats including HDV, DV, Windows Media and QuickTime, and provides seamless realtime workflow, supporting mixing of all formats in the same timeline

EDIUS Neo features realtime, multi-track, mixed format HD/SD editing, compositing, chromakeying, titling and DVD output capabilities. Exceptional Mixed-Format Editing Featuring unrivaled realtime video transcoding technology, EDIUS Neo performs conversion between different HD and SD resolutions, aspect ratios and frame rates — all in realtime. Edit 1080i on a 4:3 standard definition timeline, use NTSC together with PAL or combine them all into a 720/24p project without wasting a single moment on conversion or rendering. EDIUS Neo also features realtime playback and DV output of all effects, keyers, transitions and titles, and can export projects to any format or medium required including DVD-Video.

Unsurpassed Image Quality and Performance
EDIUS Neo features the revolutionary Canopus HQ Codec. Designed with Scalable Technology, this innovative codec offers the highest image quality and performance available today in any HD editing platform. The Canopus HQ Codec not only provides superior Luma and Chroma sampling of HD video, but also features an adjustable bit-rate for increased video quality when capturing and encoding on high-performance systems.

No Special Hardware Required
EDIUS Neo does not require any special hardware to work – it can run on a laptop as well as a workstation system, and can input/output video from any Generic OHCI hardware.

For more info, please contact Nelson at +64 95257888 or email nelson@imatech.co.nz