News about Avid Liquid Moving to Pinnacle Div

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The following is a quote from Avid support:

"There has been a new development with regards to the Liquid Family of products. Avid is transitioning the management of the Avid Liquid product line to Pinnacle Systems, the company’s consumer division. This change affects all current Avid Liquid products: Avid Liquid software, Avid Liquid Pro and Avid Liquid Chrome Xe.

There are a number of reasons that Avid believes that we can better serve the needs of Avid Liquid users and maximise the potential of Avid Liquid through the Pinnacle division.Avid Liquid’s product development has always been handled by Pinnacle, with the development team that created the original Liquid software residing in Germany. It makes more business sense to have all aspects of the product line (marketing, sales and development) within one division. The product development of Avid Liquid will benefit greatly from this change. With a renewed focus of the development team at Pinnacle, Pinnacle can take optimal advantage of the development of the consumer product line and leverage the recent innovations for future versions of Avid Liquid.

Also, when Pinnacle Studio users are ready to migrate to a more powerful and professional editing solution, Avid Liquid is the ideal choice for them. With Avid Liquid’s availability within the Pinnacle channel, Avid can take maximum advantage of this sales potential."